Responsible Tobacco Retailing (RTR) programme

  • The RTR programme is designed to identify retailers who may be at risk of selling age restricted products to children and then to offer those retailers free-of-charge professional training to help them improve.


  • Our aim is to support these retailers in fulfilling their responsibilities so they avoid the need for enforcement action and ultimately to reduce children’s access to age restricted products.


  • The programme was created by three of the UK’s largest tobacco manufacturers: JTI, Imperial Tobacco and Philip Morris (the former two are members of the TMA).



  • The results of the first year of the programme can be read in the 2015 Annual report here. 


RTR 2015 Annual Report FINAL