Responsible Tobacco Retailing (RTR) programme

  • The RTR programme is designed to identify retailers who may be at risk of selling age restricted products to children and then to offer those retailers free-of-charge professional training to help them improve.

 

  • Our aim is to support these retailers in fulfilling their responsibilities so they avoid the need for enforcement action and ultimately to reduce children’s access to age restricted products.

 

  • The programme was created by three of the UK’s largest tobacco manufacturers: JTI, Imperial Tobacco and Philip Morris (the former two are members of the TMA).

 

 

  • The results of the first year of the programme can be read in the 2015 Annual report here. 

 

RTR 2015 Annual Report FINAL