The TMA supported the ‘Neat Streets’ campaign in Villiers Street, London. The campaign was run over the course of several months and tested a number of new and innovative ways to tackle litter. A cigarette voting bin or ‘Ballot Bin’ (see image) proved to be very popular among smokers, reducing smoking litter by 46%, as well as catching the attention of the global media. The bin was trialled in Edinburgh where again it proved to very popular thanks to the use of targeted questions.
Hubbub, the social enterprise behind the ‘Neat Streets’ campaign approached the TMA for support in rolling out the bin to a wider audience. The bin has already been taken up by some private sector businesses, as well as a number of local authorities.
To find out more about the Ballot Bin please click here