From October through December 2020, the TMA is rolling out the #BinYourButt campaign through a series of out of home advertisements in a number of major UK cities. The campaign is designed to encourage adult smokers who subconsciously throw their cigarette butts on the floor to take personal responsibility to dispose of them correctly i.e. in the nearest bin.
Launching the campaign, TMA Director Rupert Lewis said:
“The goal of this campaign is to raise awareness among adult smokers of the need to reduce cigarette butt litter and to ensure people are aware of their personal responsibility to dispose of cigarette butts appropriately when smoking outside of their homes. If you see one of the #BinYourButt campaign digital displays, please take a photo and upload to social media using the campaign #BinYourButt and help spread the message.”