TMA responds to the Cochrane Review

TMA responds to the Cochrane Review

Giles Roca, Director General of the TMA said:

“This report destroys the rationale for the introduction of plain packaging by finding no evidence that it actually acts a deterrent to young people in taking up smoking – this was at the core of the Government’s and health campaigners argument for its introduction. It also questions the Australian Government’s assessment of its effectiveness noting that the quality of the evidence is low and should not be trusted to be accurate. It would be entirely wrong, therefore, to use these figures to undertake a comparison on the likely impact in the UK.”

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