TMA responds to the planned consultation on plain packaging

TMA responds to the planned consultation on plain packaging

Responding to the Government’s proposal to launch a consultation on plain packaging in Spring 2012, a TMA spokesperson said:

“The TMA note that the government plans to consult on plain packaging legislation next Spring. The TMA is strongly opposed to the principle
of plain packaging and expects that a balanced and transparent consultation and regulatory impact assessment will be carried out. We do
not believe any plans for plain packaging are based on any compelling evidence or sound public policy. Plain packs would likely lead to yet
further increases in the illicit trade in tobacco products by making them much easier for a counterfeiter to copy than existing branded
packs. It would become even more difficult for a consumer to differentiate between genuine and counterfeit products. If illicit trade
is to be effectively combated, the intellectual property rights of legitimate brands must be properly protected and enforced.”

– ENDS –

For further information, please contact:

Ben McArdle, Campaigns Manager
t: 020 7544 0116 m: 07712 530 436

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